Schedule-at-a-Glance

 

Monday, October 20

7:00 AM – 6:30 PM

Registration Open

9:00 AM – 12:00 PM

Workshops

  • Maximizing Output with Minimal Resources
  • The Secrets of Building and Selling Integrated Ad Campaigns

12:00 PM – 1:30 PM

Opening Keynote Luncheon: The Transition to Digital | Speaker: Mike Mcavoy, President, Onion, Inc.

1:45 PM – 2:30 PM

Breakout Sessions

  • How CMS Technology Impacts Advertising, Content Creation, and Engagement
  • The Virtualization of Content: AR, VR, Wearables, and the Future of Interaction With Media Brands
  • CTO Roundtable: Managing Tech Investments Over the Long Haul
  • Case Studies in Native: When Advertorial Outperforms Editorial
  • Should Content Creators Be Measured By Traffic Stats?
2:45 PM – 3:30 PM

Breakout Sessions

  • Busting Out of the Paid and Controlled Circ Silo and Moving to New Forms of Monetization
  • From Popcorn to Packaged goods: Disruption, and Making the Common Uncommon
  • Mobile Advertising: What to Know About Emerging Formats, Platforms and Engagement
  • Converting Social Media Followers into Transactions
  • Understanding Viral Content, and Why It's Bigger Than News
3:30 PM – 3:45 PM

Refreshment Break

3:45 PM – 4:30 PM

Breakout Sessions

  • Optimizing Content for Social: How to Boost Engagement and Shareability
  • What Magazine Media Can Learn from TV About Social Engagement With Audiences
  • Why Design Matters More Than Ever
  • How to Create and Deliver Successful Content Marketing
  • User-Generated Content: The New Coin of the Realm?

4:45 PM – 6:15 PM

Exhibit Hall Opening Networking Reception | Microbrew Pub Crawl


 

Tuesday, October 21

7:30 AM – 6:30 PM

Registration Open

8:30 AM – 9:30 AM

Keynote Breakfast: Tapping into the Social Soundtrack | Speaker: Glenn Brown, Senior Director & Co-Founder, Twitter Amplify

9:30 AM – 5:30 PM

Exhibit Hall Open

10:45 AM – 11:00 AM

Refreshment Break

11:00 AM – 11:45 PM

Breakout Sessions

  • Build an Infrastructure That Supports Content, Speed, and Amplification
  • Gamification: Are You Not Entertained?
  • What's the Future of Print?
  • Build a Menu of Off-the-Shelf Elements for Custom Advertising Programs
  • The Secrets to Making Multiplatform Content
12:00 PM – 12:45 PM

Breakout Sessions

  • Fostering a Tech-Friendly Culture
  • Extreme Content Marketing
  • The Ad Agency and Brand Perspectives on the Changing World of Media
  • Media Sales: Data is Not a Strategy
  • Grow Your Company With Events: 10 Ideas You Can Execute Right Now
1:00 PM – 2:30 PM

FOLIO: 100 Awards Luncheon

2:45 PM – 3:30 PM

Breakout Sessions

  • What's Your Mobile Strategy?
  • What's the Future of Paid Content?
  • From Packaging to Pre-Roll: How to Boost CPMs with Video
  • Monetize Your Archives
3:30 PM – 5:20 PM

Demo Sessions

5:30 PM – 6:30 PM

Exhibit Hall Networking and Wine Down Reception


 

Wednesday, October 22

7:30 AM – 12:30 PM

Registration Open

8:00 AM – 12:00 PM

Exhibit Hall Open

8:00 AM – 9:00 AM

Networking on the Trade Show Floor | Hump Day: Breakfast, Bloody Marys, and Business

9:00 AM – 9:45 AM

Peer-to-Peer Roundtable Discussions

10:00 AM – 10:30 AM

General Session

  • Behind the Scenes of Blockbuster Journalism: How "Bitter Pill" Came to Take on the Medical Establishment

10: 30 AM – 11:00 AM

Closing Keynote: Reinventing a Venerable Brand: How TVGuide.com Harnesses the Power of a Digital Audience | Speaker: Christy Tanner, Senior Vice President & General Manager, CBS Interactive Media
11:00 AM – 12:00 PM

Developer Spotlight: Cool New Products From In-House Teams