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Monday, October 28
| 7:30 a.m. - 6:00 p.m. | Registration Open |
| 9:00 a.m. - 12:00 p.m. | Concurrent Workshops: Working the Big Four: Four Case Studies in Facebook, Twitter, LinkedIn and Pinterest Make More Money with Customer Centric Selling: 4 Steps to Landing Bigger Deals The Future of Magazine-Media: A Debate With Conclusions About Print, Digital, Mobile Accountability, Measurement and Refining the Marketing Mix in a Digital World |
| 12:00 p.m. – 2:00 p.m. | Opening Keynote Luncheon TheStreet, Inc.: Evolving the Online Publishing Model |
| 2:00 p.m. - 2:45 p.m. | Concurrent Sessions: How an Indy Media Company Builds a 360-Degree, Market-Dominating Empire Read to Buy: How the Content to Commerce Relationship is Changing Content and Commerce 6 Critical Tips for Prepping Editors To Do On-Camera Video Work Profiles in Social Media Marketing Mobile Advertising: New Ideas That Go Way Beyond Display |
| 3:00 p.m. - 3:45 p.m. | Concurrent Sessions: Best Practices in Media Finance, Cashflow Management and Growth Strategies Agree or Disagree: The Death of the Banner Ad and the Rise of Effective Online Advertising Would These Editors Hire You? Real World Skills For a Fast-Changing Media World Agree or Disagree: Is There Too Much Data? Relaunching Your Top Products on the Mobile Platform: Email and Newsletters |
| 4:00 p.m. - 4:45 p.m. | Concurrent Sessions: So You Want To Be a “Digital-First” Publisher? Here Are 5 Essential Keys Advertising Sales on Social: What’s Working For Revenue Production on the Cutting Edge Content Marketing’s 11 New Success Secrets The Economics of the Digital Newsstands: A Report Card From the Field Choosing Your Mobile Path: How to Build a Strategic Game Plan |
| 4:45 p.m. | Exhibit Hall Opens |
| 4:45 p.m. - 6:00 p.m. | Welcome Reception in Exhibit Hall (Open to all attendees!) |
Tuesday, October 29
| 7:00 a.m. - 6:00 p.m. | Registration Open |
| 7:30 a.m. - 8:30 a.m. | Continental Breakfast |
| 8:30 a.m. - 9:30 a.m. | Introduction and Keynote Address Google: Partnering with the Media Industry |
| 9:30 a.m. - 1:45 p.m. | Exhibit Hall Open |
| 9:30 a.m. - 10:30 a.m. | Networking Break in Exhibit Hall (Open to all attendees!) |
| 10:30 a.m. – 11:15 a.m. | Concurrent Sessions: Does the New Breed of Magazine Printer Mean Cost Savings or Revenue Opportunity For You? The One Constant in Media Sales: Disruption Anatomy of a Content-Creation Team The Science of Sharing: What Makes Content Viral When It Comes to Mobile, Is It Time to Burn the Boats? |
| 11:20 a.m. – 12:05 p.m. | Concurrent Sessions: Agree or Disagree: Should Media Companies Be Technology and Software Companies First? Evolving Advertising Models of Online Media Companies, and What It Means For Everyone Else The Rise of Video Content and How to Leverage It How Mobile and Digital Media is Helping Associations Align Membership Marketing and Media Imperatives Who Is Your Mobile Audience? |
| 12:05 p.m. - 1:45 p.m. | Luncheon Keynote Address How Glam Media Built a Dominant Brand in the Women’s Lifestyle Space |
| 1:45 p.m. - 2:30 p.m. | Technology Test Drives (Open to all attendees!) |
| 2:35 p.m. - 3:35 p.m. | Afternoon Solution Center in the Exhibit Hall (Open to all attendees!) |
| 3:35 p.m. - 4:20 p.m. | Concurrent Sessions: Create a Massively Successful Event Business Off Your Media Brand Today’s Sales Organization: Multitasking in Multiple Channels Vastly Expand Your Audience and Influence Through a Contributor Network How The Ad-Sales Metrics Morass Is Hurting Your Business and How You Can Fix It Tablet and Mobile Ad Sales: A Primer For Success |
| 4:25 p.m. - 5:10 p.m. | Concurrent Sessions: The Intersection of Print, Digital and Local: The Way Forward for City Magazines Build a Systemized Approach to Native Ad Sales and Services Agree or Disagree: You Should Mash Up Your Content, Community, Editors and Readers Ask The Experts: Marketing & Audience Development Leveraging Mobile and Tablet Media as Marketing Tools |
| 5:10 p.m. - 6:30 p.m. | Networking Reception in the Exhibit Hall (Open to all attendees!) |
Wednesday, October 30
| 7:30 a.m. - 12:30 p.m. | Registration Open |
| 8:00 a.m. - 9:30 a.m. |
Folio: 100 Celebration and Keynote Address |
| 9:30 a.m. - 10:30 a.m. | Exhibit Hall Open |
| 9:30 a.m. - 10:30 a.m. | Morning Solution Center in the Exhibit Hall (Open to all attendees!) |
| 10:30 a.m. - 11:15 a.m. | Concurrent Sessions: Disruptors: How to Recognize Them, How to Protect Your Business From Them, How To Be One Event Sales: A Professionals' Roundtable Cross-Platform Production: Content to Design Beyond the Big 3: Mastering New Social Networks for Publishers Ask The Experts: Mobile |
| 11:15 a.m. - 12:00 p.m. | Concurrent Sessions: Rethinking B-to-B Media: What The Company of the Future Must Become Ask The Experts: Mastering a New Sales Environment Ask The Experts: Content From Data to Action: 3 Examples of Turning a Metric into an Executable Strategy Tablet Breakthroughs: 5 News Ideas to Supercharge Content and Performance |
| 12:00 p.m. - 12: 30 p.m. | Closing Keynote Address The Secrets of HuffPo's "Engagement Journalism" |
Once again, I left MediaNext renewed and inspired to return to my editorial team. This year's event was another for the books.
