Targeted conversations created by, for and about MediaNext attendees.
TUESDAY | January 8
3:45-4:45 p.m.
Turning Your Events into Year-Round Customer and Reader Engagements
Technology may be the biggest disruption agent in media, but it’s also the source of the most new opportunities. In the media-next era, conferences, tradeshows and events can’t just be a one or two-day face to face event. Discuss how to make your event live on for months. Learn to combine online and offline, and exponentially increase connectedness for yourself and your community.
WEDNESDAY | January 9
11:15 a.m.-12:15 p.m.
Aging Platforms, Refreshed Content: Adventures in Cross-Platform Publishing
Even digital-only startups seek to acquire or migrate to a print presence to supplement the online. The reason is clear. Print remains a critical means of communicating with consumers, and the whole is greater than the sum of each part in the media mix. Technologies help us understand not just the types of content consumers want, but where and when they want it. Share how to mix content formats for the medium they’re in, how to freshen your approach in print and build a sales and marketing approach that includes all channels.
WEDNESDAY | January 9
2:30-3:30 p.m.
Startup Stories: Reports from the Frontlines of Entrepreneurship
Media startups come in all shapes and forms these days, and they’re not only in print. In this unsession, discuss the do’s and dont's of startups, share your story on your terms, and pick up a variety of tips for startup success from those professionals who’ve started their own companies over the last few years.
THURSDAY | January 10
10:45-11:45 a.m.
Marketing to the Connected Reader
On the one hand, it’s easier than ever, and much less expensive, to connect with your audience because so many new channels have emerged. On the other, it can be difficult to penetrate the high level of noise and distraction and really engage with readers. Join an unscripted conversation around this new challenge and pick up a notebook filled with techniques that will work for you.