These incredibly valuable mini-workshops feature some of the smartest magazine-industry suppliers on the planet, offering an interactive, visual and hand-on demonstration of the ways in which their products and services can help you drive your business. Gain insights and knowledge gleaned from hundreds of clients and get great ideas to take back to your business.
WEDNESDAY | January 9
9:30-10:30 a.m.
The Dynamic Digital Edition – "Go With The reFlow"
Nxtbook Media is using MediaNext to unveil Ubiquity, a ground breaking service for the publishing industry. No more zooming. No more retrofitting print content onto digital screens. Instead, the first truly adaptive digital edition platform, where content reflows and resizes for an optimal view in all resolutions. This is your chance to see the future of the digital magazine.
| Speaker: | Presented By: |
| Marcus Grimm Marketing Director Nxtbook Media |
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Automate Your Publishing Business, Get More Done in Less Time, and Spend More Time Selling
Join publishing software pioneer Mark McCormick as he introduces The Magazine Manager 2013. Be the first to experience an industry-changing set of user engagement features automating key information flow to management via mobile devices. The release will also introduce an online pagination system that is both integrated with The Magazine Manager's ad/order entry system and capable of producing Digital and Tablet editions. Who can benefit? Publishers, Ad Sales Executives, CTO’s, CFO’s, Production Managers. An iPad3 lottery will conclude the session.
| Speakers: | Presented By: | |
| Mark McCormick President Magazine Manager |
Andy Balch VP, Sales & Marketing Magazine Manager |
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eHub – Your Hub for Digital Order Management
In an increasingly digital-centric world, media companies need a way to effectively market digital assets through a single channel. CDS Global is proud to present eHub, our time-based digital subscription and online payment solution, officially launched in early June. The powerful platform offers subscription management, real-time entitlement authentication and recurring payment processing to digital content providers – and is complete with third-party integration. Join us for an overview of the solution, as well as a discussion of the benefits, future enhancements and use cases associated with this powerful new platform.
| Speaker: | Presented By: |
| Nicole Leonard Product Manager, eHub CDS Global |
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Transforming Data Into Knowledge Into Revenue
One of the best ways for publishers to tap new revenue opportunities may already be in their hands—literally. It's not an app or beachhead on a new generation tablet device. It's the telephone, and the customer connections already established through a data and research-based approach to the time-tested process of telemarketing. Too often considered a necessary evil, telemarketing, when skillfully planned and executed, is demonstrating its power to pursue and sell.
Attend this exciting MediaNext session and learn how companies like yours are transforming their telemarketing campaigns from a simple tactical tool to a vibrant and dynamic strategy for monetizing content and deepening audience engagement.
| Speaker: | Presented By: |
| Eric Rutter Senior Vice President, Sales & Marketing iPacesetters |
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Unleashing the Power of Your Subscriber Community Thru Video Chat Events
Learn how the Shindig video chat platform can help you superserve subscribers, create new and unique online content, and open new online revenue streams. Large-scale magazine video chat events represent the best new strategem to reinforce the value proposition of subscriptions, engage readers and attract new ones, and ignite WOM crowd sourcing by providing subscribers with meaningful and memorable experiences. Shindig is a new important potential source of rich data collection, buzz and revenue.
| Speaker: | Presented By: |
| Steve Gottlieb CEO and Founder Shindig Events |
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